Fashion has focused its attention on the beauty of man’s body. It cultivates a faultless type of constitution and aspires to emphasize its relief as much as possible. There is a direct connection between a man’s estimation of appeal and his physical parameters. Psychological introspection of men has always been concentrated on the theme of phallus, in fact their genitals is a symbol of fertility, force, authority, beauty and pleasure. For this reason it is so important for men to have a perfect size, volume and form of this part of the body. Problems connected with the functioning of sexual system, strike a crushing blow at man’s self-estimation, they do not let him feel confident, though his other matters might be very successful. Methods of surgical “architecture” enable to solve much in connection with the intimate sphere. This fact becomes an incentive motive of man’s application to the plastic surgeon.